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Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques, by Angie Taylor
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Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.
- Sales Rank: #368195 in eBooks
- Published on: 2013-03-20
- Released on: 2013-03-20
- Format: Kindle eBook
Review
"Today's software is so creative and seductive that it is easy to think that's all there is to creating engaging content. Angie Taylor's book shows the other side of the story: the visual techniques and design principles that underpin digital moving image making. In this comprehensive guide she has assembled a wealth of tips and exercises in topics such as drawing, composition and typography that will be required reading for all up-and-coming motion media artists."
- Birgitta Hosea, Artist and Course Director of MA Character Animation, Central Saint Martins College of Art and Design, London.
From the Back Cover
Master the fundamental concepts and principles of motion graphic design so you can apply them to your work. Learn how you can manipulate and bend the rules to create something unique and achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration, and photography where necessary. The companion website features additional resources, updates, and links to other sites for motion media artists. www.motiondesignessentials.com
* A foundational guide to the core design essentials required to implement effective visual communication * Classic knowledge that every motion media artists needs to know, presented in illustrative 4-color and with each principle explained clearly and succinctly * A companion web site with additional information, updates and links to other resources.
About the Author
A freelance animator and digital filmmaker, Angie produces animations, motion graphics, and visual effects for production companies and broadcasters including the BBC and Channel 4 television in the UK.. An Adobe Certified Expert, and Apple Solutions Expert, she is active on the training circuit; providing corporate training for Adobe and Apple, and seminars at key industry events like NAB, SIGGRAPH, and IBC.
Most helpful customer reviews
8 of 9 people found the following review helpful.
A Clear and Thorough Guide to Principles of Design for Use in Motion Graphics
By Nate
Motion Graphics programs such as Flash and After Effects have become very advanced, and it's possible to create highly sophisticated, professional quality graphics and animation on a basic consumer laptop. What keeps much of it from looking very professional, though, is that most amateur users are winging it, going with what looks decent enough but tends to be cluttered or busy or lacking in unity or overall coherence. What Angie Taylor does in this richly illustrated and clear guide is introduce and apply basic principles of design to bring a consistent and coherent look to projects using programs such as After Effects, Final Cut Pro, Premiere Pro, and Flash. I learned a lot from it, and expect to consult this on a regular basis.
There's a bit of a punk sensibility to Angie Taylor's own work, and it shows in many of the examples she uses, but the principles she teaches are mostly adaptations from timeless rules that you'd find treated similarly in many art and design books. It's a very helpful approach, and while I've been exposed to many of the general ideas already, I'm far from internalizing most of them, and found this to be a very helpful refresher book. Even more helpful is the way that she takes theoretical principles of design and shows how they can be adapted for use with motion graphics programs. The chapter on color, especially, helped clarify things to me I'd seen or heard before but never quite understood, such as color theory and the relation between color spaces and the overall color spectrum.
The book covers a wide range of design issues, such as planning and thinking about composition, principles of animation and editing, typography, color, and managing the business side of motion graphics design. The author balances a spunky enthusiasm with the need for clarity; and there's a nice balance here as well between theory and practice, or principles and illustration. Each chapter includes a few insights from successful professionals whose work reflects an attention to the issues of that chapter. It's a very worthwhile guide, that would benefit both beginners and professionals who want to brush up on basic principles they may have missed. I think it would make a useful textbook for a design class, where the instructor would need to develop exercises to complement each chapter. That's really the only thing missing - the author has an encouraging and warm tone, but doesn't offer much in the way of "where to go from here and put these ideas into practice" for the beginner who may not have projects underway where these ideas could be implemented.
4 of 4 people found the following review helpful.
What a Tremendous Resource!
By Michelle Rayburn
This book accomplishes exactly what Angie Taylor says she wants to achieve in the introduction, and then some. I've checked out books at my library on graphic design before, but many of them focus so much on the software side of design and they're full of techie stuff. Now, don't get me wrong, this book is very textbook in style, but the principles are not based on techie software. They are based on getting back to the real elements of design.
I love that Taylor begins the book with lessons on drawing. I think it's her approach with beginning at the beginning that too many media artists miss. She's clear that it begins with shape, form, color, light. This book is fabulous for college students who need to grasp the core principles of design before they begin clicking with a mouse. And Taylor sure delivers!
But the book is also great as a reference for people like me who do a little of this and a little of that. I draw, I paint, I play with Photoshop and experiment with green screen video for fun. With a reference book like this, the hobby media artist will find a priceless resource. Where I might have to invest heaps of cash in a class, this book offers a college course in core design for less than $30. She even has a chapter on fonts, which applies to so many aspects of design, even that outside of motion media.
Taylor was wise in creating a visually stunning book that cross markets to college students and the hobby artist. Sure, there are chapters that go over my head, but that's okay. If it weren't so, it wouldn't make a very good college textbook.
4 of 4 people found the following review helpful.
just the basics, covered in a basic way
By Denez McAdoo
I'm a video production guy, who's truly never studied graphic design (which, by the way, is what this book is about. No real emphasis on motion graphics, despite the title.) So I wanted a book that covered the basics, and that's what this book does.
However, I was still largely disappointed. I couldn't help but feel that I already knew much of this information already and the author's presentation of if felt as though she had little more then a basic understanding as well. She several time admits that one topic or another is not an area of her expertise (video editing for example, strange in a book title for the Motion Media Artist.) This feeling was not helped by the fact that this is one of those books on design where the authors personal design examples are, frankly, not that great.
This book is also structured so that you are told what your going to learn, you learn it, and then recap what you just learned two pages ago. Also, many chapters end with and "inspirational" story from an artist. This all feels like fluff to me.
Bottom line, if you want just the basics, explained in a truly basic way, this book does that. But if you want any thing more then that, then this book spends too much time on basic subject and too little time on anything advanced.
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